If you’re looking to develop a cutting edge marketing function, but you’re not sure where to begin, we can help you get to where you need to be. It’s not easy to get marketing to work properly when you don’t know the right questions to ask. Get in touch with Hirebrand and we can give you the guidance you need; hopefully, you’ll want to work with us.
Why outsource marketing?
Hiring internal staff is very expensive. It’s great to have people on staff, if you have the budget it takes to accomplish your own function. But for those of us with other priorities and limited resources, it can be an intimidating cost.
A decent marketing manager will cost you £60,000 ($95,000) easily, if you can find one with the right experience. They will bring an understanding of the overall need for marketing strategy and implementation, but it’s unlikely they’ll have the IT / design / web related skills to avoid the need for external vendors. A a result, you will need to invest in PR agencies, Web Design companies, Search Engine Optimization companies, Graphic Designers and other specialist services. If you outsource marketing, you pay all of these costs in a simple monthly fee, with no on-costs and no need to invest any further money.
When you need additional services, you can get a quote for us to deliver them. When you want to limit the scope of our involvement, you can do that too. Get everything you need and nothing you don’t need.
If you don’t think you’re getting value for money, you can simply cancel the arrangement. Hirebrand never requires a commitment. We want to earn your business month to month.
Start small. See how you like the service you get. Scope out a small project at a low cost and go from there. It’s not easy to do that if you’re hiring someone straight out of the gate.
Ten heads are better than one
When Hirebrand takes you on as a customer, you’ll have access to our whole creative team. Your account manager will take your issues and opportunities to a group of creative professionals for discussion and brainstorming. That single great idea that becomes transformative for your business is more likely to come out of this large, experienced group than from a single individual.
If you’re in recruitment, you have a battery of challenges and opportunities that simply don’t exist in other industries. When your commodity is people, you can’t treat your business like any other kind of B2B enterprise. Hirebrand’s leadership have been in recruiting since 1998. We’ve lived through all the legislative and legal changes that you have; we’ve watched small companies get bigger and big companies get smaller. It’s going to be tough to replicate this experience with a single person.
Latest methods and technology
You can’t know what you don’t know. The best defense against falling out of touch with all the new systems and practices available to you and your competitors is to work with a company whose job it is to stay up to date.
Do what you do. Don’t try to be a marketing company, when you’re a recruitment company. How often do Recruiters explain to their customers that attempting to do all their own recruitment is a distraction from delivery? The same thing applies here. Let your customers outsource recruiting to you, while you outsource your marketing to us.
Whatever reason you can find to talk about outsourcing your marketing, it’s never a bad time to start the conversation. We’d love the opportunity to prove ourselves to you.
Contact us through the website contact form and we’ll get straight back to you.
Richard Spragg is the CEO of Hirebrand, a global leader in marketing strategy for employers and staffing companies. Follow him on Twitter at richard_spragg, or call him on (713) 876 6045.