The Client
Career Partners International (CPI) serves thousands of clients, making it one of the leading consultancies in the world. With more than 300 locations, Career Partners International is a leading provider of Outplacement, Career Management, Executive Coaching and Leadership Development Services. Employers around the world trust our local market experts to provide the best possible outcomes for employees.
The Job
CPI Houston was looking for strategic support and brand development to rebrand their recruitment organization in the South West market. They wanted to understand how best to structure and position their staffing business to maximize the market opportunity in the energy, infrastructure and commercial sectors.
The Solution
We created a new brand for CPI’s recruiting business, and hired a new team to take the business forward. By steering the business away from contingent recruiting toward RPO and managed services, CPI was able to double its EBITDA in 24 months, by increasing the revenue contribution of individual recruiters, and applying technology to reduce overhead.
"Thanks to Hirebrand, we have added a significant vertical to our business portfolio. They've given us the brand, the strategic direction, and the tools to be profitable straight out of the gate. We are delighted to continue our partnership with them."